skos:altLabel brand name,has trading or operating name
skos:definition A 'trading as', 'brand name' or 'operating under,' name currently used by this entity in addition to,, but not replacing, the (primary) legal, official registered name
vocabulary.dcterms:description official name of the legal entity as recorded in the @en
rdfs:label has trading or operating name
localName hasTradingOrOperatingName
skos:prefLabel has trading or operating name